Once you’re there, click on the three dots next to the calendar and then click Settings and Sharing. Log into your Google account and go to Google Calendar. Because we’re going to show a Google Calendar in Outlook, we need to get the link from the Google Calendar first. Show a Google Calendar in Outlook.
![]() ![]() Get Url For Google Calendar How To Display YourTarget the right audience with the right calendar link Decide how to display your Add to Calendar button Step 3: Code your Add to Calendar links into your email Step 2: Create the calendar links and files Step 1: Choose which calendars to target In other words, easier and faster for your subscribers to add your event to their calendar.We’ll walk you through which calendars you should care about, creating the actual calendar files and links, and coding these files and links into your event email for the best email subscriber experience.But it requires people to first download the ICS file and then upload it to their calendar.However, in Gmail, Office 365, and Outlook.com, you can also add events using a link that automatically includes your event details. Example of email client data from Litmus Email AnalyticsAll calendars are capable of using an ICS file to add new events to it. It’s virtually impossible to support all the calendar applications out there.To help you understand which calendar tools to focus on, take a look at your Email Analytics data.ICS calendar filesBecause ICS files power the links for many calendar applications, this is always a great fallback to have.To get started, we recommend this iCalendar Event Maker tool to generate the files. Step 2: Create the calendar links and filesDepending on which email clients your subscribers use to read emails, you may choose to create an ICS calendar file, calendar link, or both. Making someone add an ICS file to their calendar instead requires more steps, and you might lose some folks along the way. You can add these details to the calendar URLs, but you’d have to create them in each calendar, which you may not have access to.This is why it’s good practice to create an ICS calendar file in addition to calendar links.Prevent email errors—like broken Add to Calendar links—with automatic QA testing with Litmus Checklist. It will generate the entire URLs you’ll need to include in your email for each person’s calendar.There is a downside to this tool: You can’t create recurring events or include a notification like you can with ICS files. Calendar linksTo create Add to Calendar links for webmail calendars, we suggest Amit Agarwal’s Calendar Links tool. And it acts as a reminder as to why the event is in their calendar. You can even get more specific with your event, having it repeat or adding notifications for your guest.Once your audience adds your file to their calendar, they have the details that make it clear what the event is for. Show all: You can use a hybrid model where the main call-to-action (CTA) button is personalized for each subscriber’s email client, and you still provide the alternative calendar links.If you can personalize the Add to Calendar link for every subscriber, you might wonder why you’d want to consider showing the other calendar links at all.Showing just one link doesn’t take into account people like, well, me. Show one: You can target each subscriber’s email client and dynamically display the specific link that matches their email client. When using dynamic buttons as your Add to Calendar buttons, you have two different options: Decide how to display your Add to Calendar buttonAs we mentioned earlier, traditionally, there are multiple Add to Calendar links along with the ICS file button. Create your CTA buttons and linksSo, now for the fun part: coding the ICS file button as the default. Example of a personalized button with calendar linksIt’s a little more complicated than just hiding and showing CTA buttons based on email client preference, but it provides the best user experience in my opinion, as you meet the subscriber in their inbox, but still accommodate for any workflow they may have. This can be a point of friction for people if only one calendar link is provided.The second option of showing multiple calendar links is a great way to solve this problem. But I’d want to add the event to my personal Gmail calendar. Download microsoft office for mac 2015GmailThe content block you’re going to show for Gmail has the Google Calendar URL as the main button. (Wahoo!)Now to the nitty gritty of how to target each email client (and see our updated note for Yahoo and AOL). Pro tip: Put each targeting CSS in its own style block as adding them to the main style block has been known to mess with the targeting.You can also target the desktop client for Outlook, but since that would use the default button anyway, you don’t need to target it for once. These days, we’re a fan of Mark Robbins’ accessible button, so here’s an example of that you can use:Target the right audience with the right calendar linkFor each email client that you want to target, you’ll have to create a new version of the content block you created above—but with the targeted email client’s appropriate calendar link as the Add to Calendar CTA button and then shifting the extra calendar links underneath.Finally, use CSS to target specific email clients, and show them their client-specific content while hiding the default content. There are lots of different ways to build a button you can check out our Ultimate Guide to Bulletproof Buttons for a few of them. Then, upload it to your company’s servers, content management system (CMS), or email provider’s media library.Now it’s button building time. ![]()
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